Now that you know who you’re making the video for, it’s time to run that data through your head, combine it with your goals, and come up with a core message.
Think about what you want your audience to do after they watch the video, and work backwards from that point. Do you want them to click a link, buy your product, or simply subscribe to your YouTube channel? What’s the immediate next step you want them to take after watching your video? Once you have that, you need to figure out what your audience needs to see in the video to take that action. This becomes your core message.
Design a video strategy
A video strategy is essential to give foresight to every decision you make. At this stage, you need to think about the logistics of your video production. How will you stay within your budget and meet your deadline? How will the content be used and recycled to maximize its return on investment (ROI)? Check out this article on how to build a video strategy to learn more.
While a good strategy is important to the success of your video, your video strategy will evolve over time. You shouldn’t put too much pressure on yourself to get it right the first time. Instead, the goal is to have a clear framework that you can refer to that will allow you to produce your videos in a sustainable way. This will ensure that you stay within your budget and that your video has the best chance of delivering a positive ROI in the future.
Write a production brief
A production brief is a summary of the information you’ve gathered so far, and should serve as a guide for your production process to keep everyone on track. It should include the goals of your video, the target audience, the core message, the budget, and the deadline. Be sure to write in what success looks like – how you will achieve a positive ROI for this video. The production service germany is one of the best.